Today you’ll learn how to use visual concepting tools across five different strategic use cases: Not every campaign needs a brainstorm of digital Post-It notes, but can you think of at least one this quarter? How might you use the possibilities of the tool to concept more interesting projects? Tell more compelling stories to validate your creative pitches? If all your ideas are straightforward enough that they never outgrow the form they're seeded in (like a doc), then maybe that's a sign to try something new. We now have more fluid tools that can depict the flow of nonlinear strategy, instantly. We’re no longer tied to wordy memos or linear slide decks. “That’s what the brain is doing all day long-trying to understand what we’re looking at.” Given how quickly executives need to digest information to make business-critical decisions, communication methods must evolve to keep up. And strategy-plus-design is a much bigger market than just design.īecause "what vision does is find concepts,” says Mary Potter, an MIT professor of brain and cognitive sciences. These visual whiteboarding companies are signaling they're in the business of strategy. Guggenheim Museum, and the inspiration for the Miro tool's name.īoth Miro's concept of "bringing ideas to life" and Mural's initiative toward "collaborative intelligence" speak to more than facilitating design and visual communication. Joan Miró, The Tilled Field, (1923–1924), Solomon R.
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